Rivka Gavriella | Creative Director

Hello! I’m Rivka Gavriella, a Creative Director and Art Director with a background leading visual storytelling, editorial direction, and integrated creative development for fashion, luxury, lifestyle, retail, and consumer brands. My work spans digital, social media, ecommerce, video, print, and experiential platforms, where I develop visually driven campaigns and cohesive brand narratives designed to create meaningful, culturally resonant consumer experiences.
​
From global launches to large-scale editorial, video, and photography productions, I balance conceptual vision with hands-on creative leadership, guiding projects from initial concept through final execution. I lead all phases of creative production including concept development, casting, styling, photography direction, set design, image selection, retouching, and post-production while collaborating closely with photographers, stylists, production teams, and creative partners to bring compelling visual stories to life.
​
My background spans editorial publishing, fashion, and brand creative, with experience leading visual communications and storytelling initiatives for brands including Hermès, Expedia, Vans, H&M, Vita Coco, Ralph Lauren, Disney, Uniqlo, Calvin Klein, Teen magazine (Hearst), Victoria’s Secret, Roomba, Chico’s FAS, Forever 21, and Lands’ End.

At the heart of my work is a love of collaboration, thoughtful communication, and storytelling that resonates visually, emotionally, and culturally.